Celebrating Black History Month Stories - Google (2024)

2021 Black History Month

Creating lasting legacies

Google Trends data reveals that in the past year, the U.S. searched for Black-owned businesses more than ever before,¹ as search interest for black artists and black leaders more than doubled.²Generation after generation, Black Americans have pushed society forward, and the stories of these innovators continue to inspire. This Black History Month, we celebrate the lasting legacy of Black pioneers and support the next generation of leaders.

Google Resources

Business

In the past 12 months, U.S. searches for black owned businesses have skyrocketed 600% over the year before.²

Searching and supporting Black-owned

Some legacies are created one plate at a time. When Irene and Clint Cleaves opened the Four Way Grill – now the Four Way Restaurant – in 1946, their dream was to serve the best soul food in Memphis. It is unlikely they ever imagined the lasting legacy the Four Way would come to have in their community and the world.
In the early 1960s, the Four Way was one of a few places in Memphis where Black and white diners regularly sat together. Later, the restaurant became a home for leaders of the civil rights movement.
As the Four Way enters its 75th year, current owner Patrice Bates Thompson continues the Cleaves’ legacy of serving love on a plate to people from all walks of life.
Today and every day, Google is proud to support the legacy of Black-owned, helping millions of customers connect directly with businesses through Search and Maps. Search Black-owned businesses near you.

Expanding support for Black-owned businesses and entrepreneurs

As COVID-19 has created an economic crisis for businesses across America, Black-owned businesses have faced closure at twice the rate of white-owned businesses.³ Alongside the Black-owned attribute, which business owners can add to their profiles to make it easier for customers to find and support them, we are providing $50 million in loans and Google.org grants to help Black small businesses, building on our existing $130 million Grow with Google Small Business Fund and Google.org grants. Likewise, the Google for Startups Black Founders Fund announced $5 million in cash awards to 76 inspiring founders, enabling them to secure funds without giving up any ownership in their companies.Beyond monetary aid, Google seeks to elevate the next generation of legacy makers with mentorship programs like the Google for Startups Accelerator for Black Founders and the Grow with Google Digital Coaches Program, providing Black-owned businesses and startups in the U.S. the tools, networking, and training they need to grow.

Arts

People in the U.S. searched for black artists more over the last year than ever before.¹

Celebrating the history and future of Black American art

Go behind the scenes of the Audre Lorde Doodle for U.S. Black History Month 2021, illustrated by LA-based guest artist Monica Ahanonu

Black American art has a long history of pushing boundaries. In 1773, Phillis Wheatley made way for others when she became the first published Black American author. A century later, Edmonia Lewis – one of the first well-known Black American sculptors – and Henry Ossawa Tanner – an early Black American painter – continued challenging 19th-century social norms. By the 20th century, pioneers like Gordon Parks – the first major Black American photographer and Hollywood director – were spreading Black stories to a wider audience. Each of these people, and countless others, left legacies that empower. Today, Black artists capture global attention, and the dramatic rise in search interest for black artists shows the demand for Black voices.

Supporting Black communities means celebrating their arts and culture. This year’s Google Doodle honoring Black History Month explores the life and work of Audre Lorde, a Black writer, feminist, and civil rights activist who challenged and explored Black female identity while also highlighting the importance of intersectionality in conversations around injustice and inequity.
Google Doodles often highlight the stories of both well-known and overlooked historical figures, events, and places, but we also look to partner with guest artists who are becoming cultural forces in their own right. Monica Ahanonu, the guest artist for the Lorde Doodle, depicts beauty in many forms. Through her work, she seeks to show how everyone belongs – regardless of where they come from or what they look like.Throughout its history, the Doodle program has worked with hundreds of guest artists, including Richie Pope, Shannon Wright, Loveis Wise, Karen Collins, Cannaday Chapman, Dr. Fahamu Pecou, and Liz Montague, partnering specifically with Black artists in the U.S. and around the globe for moments depicting Black history, culture, and beyond.

Future Leaders

In the past 12 months, the U.S. searched black leaders more than ever before.¹

The next generation of pioneers

Knowledge is power. When Alexander Twilight graduated in 1823, he became the first Black American to earn a degree from an American university. A few decades later, in 1850, Lucy S.D. Sessions became the first Black American woman to complete a four-year collegiate course. After, she fought for abolitionism, leaving a legacy that inspired future Black feminists.But for most of Black America, following in their footsteps was not possible. Before Cheyney University – the first historically Black institute in the U.S. – was founded in 1837, most Black Americans were denied access to collegiate institutions. Not long after its founding, Cheyney University became a center of higher Black learning. Nearly 200 years later, over 100 historically Black colleges and universities (HBCUs) are educating more than 250,000 students. Across every field, Black America’s educational pursuits create a legacy of pioneers.Google is committed to helping foster future Black leaders. We are partnering with the Thurgood Marshall College Fund to create the Grow with Google HBCU Career Readiness program, which will provide digital skills training for 20,000 students at 20 HBCUs – eventually, we seek to expand this to all 100+ HBCUs in America. These build on many other educational initiatives – from CS First to Career Certificates – uplifting students and learners of all ages.

In 2020, we also announced a $3 million Google.org grant, as well as volunteering support from the Black Googler Network, to help scale the NAACP’s Afro-Academic, Cultural, Technological and Scientific Olympics (ACT-SO). As part of this grant, NAACP will double ACT-SO participation from 30,000 to 70,000+ high school students over three years, kickstarting student journeys to becoming leaders in science, technology, engineering and math (STEM), humanities, business, and the arts.