etracker | The Google Analytics alternative 'Made in Germany' (2024)

In order to be able to use web analysis services in accordance with the current guidance of the German supervisory authorities in a legally compliant manner without the need for consent, the TTDSG and GDPR require that analytical cookies are not used and that the data is demonstrably processed in the mildest possible form under the overriding legitimate interest of the website operator. This is guaranteed with etracker analytics.

Thanks to the session token method, all interactions can be assigned to a visit even without reading device data. At the same time, a hash procedure with a random value that changes daily ensures that users are not permanently assigned without consent.

For the most common store and content management systems, this can be done in just a few minutes using a plugin. But even with manual integration, you usually only need the standard tag and the data protection notice via copy & paste. The rest of the setup is usually done in the application and can be implemented in one to two days – provided, of course, that you know which elements and conversion steps are to be tracked.

etracker analytics offers comprehensive campaign and customer journey tracking to analyze success. The URL parameters can be easily configured and saved using the link generator. For marketing platforms such as Google, Meta and TikTok, static links are of course not used, but simply suitable variables are used. The data can also be transferred to the platforms via conversion upload. The etracker tag manager is simply used for remarketing.

Since etracker analytics can also collect data in a legally compliant manner without consent, companies are spared legal risks, data loss or extrapolations. The integrated tag and consent management makes marketers’ work much easier and avoids errors. If you have any questions, experienced experts will be happy to help and look forward to a personal exchange.